This master's degree course is applicable to students majoring in Design. From the perspective of communication and marketing, this course focuses on the characteristics of information dissemination in the information age. In view of the development trend of brand integrated marketing communication, this course discusses the change of consumer psychology and brand communication form caused by the change of media form. Students are required to have the concept of cross media integrated design and master the communication strategies and image building methods of brands in different media, especially in digital media environment.
