Chun Li

Associate Professor

610 Mechanical & Electrical Engineering Building

Chun Li received her Ph.D. degree in department of Visual Communication from Academy of Arts &Design, Tsinghua University. She is now a Associate Professor at the Department of Industrial Design. She currently serves as the Deputy Director. Her current research focuses include cross-media research on visual Communication design, research on brand design and communication based on digital platform and research on the history and theory of visual communication design.

She has been selected as the “Young Talents Project” of Beijing universities and “Young Teaching Backbone Talents” of USTB. Her teaching achievements has been won the first and second prizes of “Educational and Teaching Achievements” for USTB repeatedly, the second prize of “Teaching Achievements” for Beijing higher education. She has been won the “outstanding worker” of mass rally for the 60th anniversary of National Day in the capital, “China design pioneer award”, and “ethics model” of USTB in 2020.


Her major courses include “Introduction to Design”, “Graphic Design”, “Visual Image Design”, “Brand Digital Promotion”, “Brand Integration and Cross-media Communication”, and so on. The “Graphic Design” and “Brand Digital Promotion” has been selected as the research-based demonstration course of USTB.


She has been taken part in seven Central University Basic Operating Expenses Subsidy Projects, National Social Science Foundation Art Key Project, Key Projects of the National Key Research and Development Plan, two Humanities and Social Sciences Research Program of the Ministry of Education, Beijing Education Commission Strategic Emerging Industries Related Professional Construction, Key Educational Reform Project of USTB, and presided over two Research Reform Project of USTB and more than twenty design projects. She has been participated in writing “History of Industrial Design”, “Advertisement Design”, “Modern Packaging Design” and so on, and published a number of academic papers in Chinese core journal and journal cited by CSSCI.


Chun Li has been won more than tens of individual awards, e.g., international jury nomination of “International Exhibition and Symposium on Art and Science”, “Excellence award in print Design Competition for Founder Award of Peking University”, bronze prize of “The 10th National Fine Arts Exhibition”, silver award in 798 International Industrial Design Exhibition of “Spinning Coin”, gold and excellence awards of “Star of the Packing” for China, “Red Star Award” for China Innovative Design. Her works have also been selected for several design exhibitions.


Chun Li serves as a national committee member of the “Design Council of China Packaging Federation” and academic secretary of the “Graphic Design Council of Chinese Art Association”.


Degrees Earned: 

Ph.D., Academy of Arts & Design, Tsinghua University, 2013 

M.S., Academy of Arts & Design, Tsinghua University, 2005 

B.S., Academy of Arts & Design, Tsinghua University, 2002


Prior Positions:

Deputy Director, Department of Industrial Design, 2017-



  • Address:No. 30 Xueyuan Road, Haidian District, Beijing
  • Telephone:010-2517221
  • Mailbox:meoffice@me.ustb.edu.cn
  • Zip code:100083

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